![]() More channel specific, but suppliers would like more tools to manage.That can be used to map how raw material (master data) should be sourced, and then how various layers In order to streamline the process of producing and distributing content, we see a model of classification MicrositesPromotion Pages Search DATAĚNDĜONTENTĜLASSIFICIATION This is driving the need for variety of informationĪnd tactics, beyond the classic set of content typically found on a product detail page. Enforcing collaborative digital data governanceĪs the market matures, online sellers are increasingly looking to content to help differentiate theĮxperience and drive incremental sales growth.Integrating both directly toĜhannels, and using SyndicationĞngines.Harmonizing eCommerce content with digital PIMs,ĝAMs, Staging tools.Slow to adopt looking to Top Tier Suppliers to solve Evaluating automation strategies to reduce the operational cost to.Partners, to provide a richer content set Experimentation with direct integration with strategic selling.Improve consistency of product content & imagery across all channels.Increasing use product content syndication via third party services,.Desire to provide a richer set of content to their customersĪbout products, without an increasing burden on operations.Improve the effectiveness of online merchandising. Of content being offered on the seller sites, as well as the way sellers and suppliers work together to Top tier retailers and product companies are increasingly seeing the value of improving both the quality Productĝata,Ĝontent andĚssetĜreation / RetrievalĬhannel andĜustomer ProductĜontent Management Resulting in inaccurate content, poor market representation, compliance risk and lost revenue opportunity.Minimal processes for content creation & governance where to store, how to / who can access.Inefficient, overly complex and redundant work streams, no/low standards, sub-optimal output.Increasing awareness of need to drive sales through onlineĬhannels, especially in leading categories.Need to support a wide variety of standards around the world.Focus on product data, not content and merchandising.Category managers need to spend more time on tactics than.Very large assortment, but need to run lean.Drowning in product info from suppliers (volume quality).Focused on operating their own properties, less focus on.Them still mostly ad hoc, cumbersome, costly, and more focused on execution than results. Need for “Prime” membership is spawning competitor responseīoth suppliers and sellers have been building capabilities over the years to support their onlineĬhannels, but this has been primarily focused on their own properties, leaving the integration between Amazon’s free delivery of “small and light” items, without the.Increasing in key markets around the world As mobile shopping increases, share of online purchases is.Step forward based on recent trends, increasing the value of Growth in online sales by consumers is expected to take another Would like to understand how in-sector, and out-of-sector, companiesĪre approaching these needs, based on relevant experiences – BUSINESSĝRIVERS.To-end operations and channel partner value chains Spanning across consumer and industrial experiences, and related end. While at the same time enabling greater scale and market coverage,.Seeking to improve the way information is collected and distributed for.Exploring “push” syndication of product content out to their online,ĮCommerce seller-channel partners around the world.Why is the Digital Shelf Important? Using eCommerce Product Catalog Push Syndication for CPG / State of the Industry Keywords: catalog, digital asset management, digital product content, ecommerce, ecommerce marketin content, ecommerce sales, econtent, eretail, global ecommerce, lee bogner, leebogner, pim, product content, retailer content management, supplier content management, syndication, data feeds, feed management, automated syndication, realtime syndication, digital PIM Suppliers will improve digital shelf product content eRetailers will embrace the best Suppliers able to consistently deliver product content and both Digital Supply and Digital Demand will evolve to automated push syndication as well as real-time product content update from supplier to eRetailer. ![]() Winning the Digital Shelf using eCommerce Product Catalog Push Syndication for CPG / State of the Industry | 2018 update to original 2015 publicationĪs brand suppliers embrace eCommerce, controlling of digital shelf merchandising through product display page content at the eRetail channel partner becomes not only foundational table-stakes but also a competitive imperative.
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